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Sure, there are the Nexus devices that offer the first glimpse into a new Android operating system. But beyond that, LG prefers to customize the user interface to set itself apart from its competitors. LG believes it has the know-how to build a better user interface than Google can with its stock Android software. The company has put a lot of time and resources into testing how people interact with mobile devices, including a lab in Seoul that actually measures brain wave activity during phone use.

"We know the customer data better than Google," Woo said, adding that some people are uncomfortable with the native Google user interface, LG is just one of many handset makers that must wrestle with the decision to use the standard Android operating system--which many gadget enthusiasts prefer--and risk iphone 5 cases target getting lost in the pack, or going with a custom interface, HTC, for instance, has done well with its Sense user interface, Android has previously been criticized for being too geek-friendly, one of the many reasons why many flock to the iPhone's easier operating system, But Google has worked to make the operating system easier and more intuitive to use..

Woo noted that LG will make little tweaks like using a white background versus Google's preference for black backgrounds, or adding separate navigation buttons that are below the display, as opposed to the software buttons found in Ice Cream Sandwich. The biggest complaint from custom user interfaces is the lag between upgrades to the latest version of Google. A phone with HTC's Sense or LG's custom interface will take longer to get the next version of Android than a phone that uses the native operating system. Woo noted that customers with an LG smartphone could expect an upgrade two to three months after the release of a new version of Android.

Still, he said the delay in getting a new version of Android is a problem LG acknowledges and is looking at, Updated at 12:08 p.m, PT: to include additional background on the benefits of getting a Nexus device, LG wants to be on the ground floor for one of the next iterations of Android, An LG executive noted that there were still no firm commitments yet, BARCELONA, Spain--LG is jockeying to be the next handset partner to craft a Nexus device--allowing the company to get first dibs on one of the next iterations iphone 5 cases target of Android..

The devices on hand today were the Optimus 4X HD, which includes the Tegra 3 chip and HD display, the Optimus 3D Max, the 5-inch Optimus Vu, a quasi-phone-tablet device similar to the Galaxy Note, and a number of affordable style-centric phones under its L series of devices. "We lost our focus," Ramchan Woo, who runs the smartphone division for LG, acknowledged in a discussion of the company's past struggles. "We're going back to the fundamentals."LG figures that since it makes several components for the iPhone, it can just as easily have a hit product in its own hands. Woo noted that LG's various divisions make the display, battery, and camera for the iPhone. Rather than use different components from various vendors for a Frankenstein device, it can create a more integrated handset in-house, Woo said in an interview with CNET.