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The design is standard but not unattractive. Rounded edges and a smooth finish give the phone a nice feel in the hand. The camera lens sits on the back side. The Xperia P also has a trim profile. Several external controls, including the volume rocker and camera shutter, sit on the right side. The Xperia U has a smaller 3.5-inch display. It shares the Xperia P's 1GHz dual-core processor, but it has a 5-megapixel camera. And don't expect Ice Cream Sandwich here, either. In typical Sony style, the Xperia U also comes in several colours. Besides the white version (pictured here), we also spied a bright yellow handset.

Sony Ericsson (Sony Mobile's former name before its parent Sony bought out Ericsson last for its 50 percent stake) has struggled for years to compete in the smartphone market, It was admittedly late to the Google Android party, and its market share has been so low overall, it's barely even registered against competitors such as Samsung and Apple, Last year's hope of cracking into the U.S, market with the PlayStation phone was a big flop, Unfortunately for Sony, its release on Verizon Wireless iphone case versace coincided with the launch of the first Apple iPhone on Verizon, The carrier also introduced several new Android-based 4G LTE devices throughout the year, leaving little room for the PlayStation phone..

On Sunday, Sony Mobile introduced its Xperia NXT smartphones. It added the Xperia P and Xperia U devices to this new line-up, which it started earlier this year with the Xperia S. While the Xperia S is at the high-end of the product suite, the Xperia P and Xperia U, fill in the company's offerings with a mid-range and lower-end Google Android smartphones. Sony executives say they plan to launch an aggressive marketing campaign that they hope will drive sales. Steve Walker, chief marketing officer for Sony, said the company plans to spend more on marketing for Xperia NXT phones than it has on any other mobile products in a long time.

But the company faces stiff competition from Apple and a slew of other Google Android players, iphone case versace including worldwide leader Samsung, There is also Motorola, which will soon be owned by Google as well as LG and HTC, Nokia is also trying to make a comeback with its Lumia Windows Phone products, And Chinese makers Huawei and ZTE have several devices planned that will be sold internationally in 2012 as well, Like Sony, several other competitors have announced devices ranging from the low-end to the high-end, This is important in a market where smartphones are starting to reach the mass market, For most manufacturers, it's no longer enough to offer a single "hero" device and then push higher-end devices down market when a new super smartphone is announced..

Sony is trying to address this widening smartphone market with the Xperia NXT line. Sony's Walker said during the press conference that each new device will have its own distinct "personality" with a different price point suitable to its target customer. The Xperia S will be Sony's high-end Xperia device. It was announced at the Consumer Electronics Show in January. It comes with a 12-megapixel camera, a large 4.3-inch screen, and HD video playback and recording capability in 720p resolution. Then there is the Xperia P, which was announced Sunday in Barcelona. This device is slightly smaller than the Xperia S. It's got a 4-inch screen. And its big feature is the "White Magic" technology that makes this a great device for viewing in direct sunlight. It also takes and views video in 720p high-definition resolution like the Xperia S. It comes with an 8 megapixel camera.