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LG hopes its move to the high end will help it break through the smartphone market. Once dominant in the cellphone category, it has struggled to see the same kind of success with smartphones. At the same time, rivals such as HTC, Motorola Mobility, and Samsung Electronics have seen a number of blockbuster phones emerge from their earlier embrace of Android. There is certainly an opening for LG. Samsung has emerged as the only real powerhouse in Android, with HTC hitting a snag toward the end of last year, and Motorola Mobility busy getting swallowed up by Google.

Woo touted the Optimus 4X HD's combination of the Tegra 3 chip, true HD screen, slim design, bigger battery, reviews of iphone screen protectors and LTE connection as an example of LG's "no compromise" vision for a product, "We want to make these phones easy to sell," he said, boasting that he is willing to go toe to toe with competing devices in a spec battle, The move to the high end marks a reversal of the company's previous strategy, which was to sell a more affordable smartphone to mass-market consumers, The problem, however, is the company lacked a high-end model for people to aspire to buy, and its products were largely lost in the shuffle, Even now, there is a decided lack of enthusiasm from carriers and consumers about LG products..

Likewise, he doesn't believe the Galaxy Note's initial negative response will hurt sales of the Vu, and applauded Samsung for working to create a new category of large smartphones. LG, meanwhile, isn't completely abandoning its mass-market strategy, which the company is addressing with its L series of phones. The devices will be priced competitively, but Woo said competing devices in this segment wouldn't match what LG packs in its devices. No other mass-market device will have the same big screen, thin profile, battery life or internal specs as the L phones, he said, adding that most of the carriers around the world have committed to selling it.

"This year, we're going for everyone in the market, from top to bottom," Woo said, LG, which has struggled over the past few years to make a major impact in the smartphone business, looks to LTE, HD displays, and quad-core chips to set itself apart, BARCELONA, Spain--LG is banking that the consumer need for speed will drive sales of its mobile devices, a bet the company hopes will pay off with a larger foothold in the smartphone market, The company's product lineup for Mobile World Congress, which was announced throughout last week, illustrates its increasing use of high-end components, The phones include Nvidia's Tegra 3 quad-core chips, high-resolution and 3D displays, better battery life, an embrace of reviews of iphone screen protectors the latest Ice Cream Sandwich version of Android, and the ability to tap into the super-fast 4G LTE network..

BARCELONA, Spain--LG offered an early peek at its new smartphones on the day before Mobile World Congress began. Though each handset was impressive in its own right, the 4X HD is arguably the most noteworthy of the pack. Not only does it come with Android Ice Cream Sandwich, but it's also powered by a 1.5GHz quad-core processor. The candy bar design is pretty standard, though you can't miss the sharp 4.7-inch HD display. It offered great color resolution and slick graphics and animation. In a unique and rather awesome move, LG added an indicator at the top-left corner of the 4X HD's display that shows how many cores of the processor are being used at a given time. So when you're just viewing the home screen, for example, only one core is running.