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Once they get home, though, the iPad takes over. "There's a huge surge in the evening, as people relax [with their iPads] on the couch," Klaas said. "For us, that's the busiest time during the whole week..when the evening of the West Coast and the East Coast intersect.". Yet, while Zite learned that its iPhone users like shorter bites of the app than do their iPad counterparts, Klaas said that one surprise to emerge from the data was the gap in session length between the two versions. While he had expected that iPad users would spend far more time with Zite than those on iPhones, it turns out that iPad sessions average just 20 percent longer.

'Personal prime time'For its part, Flud, another news uag plyo iphone 8 / 7 tough protective case - crimson red reader with both iPad and iPhone versions, has also seen what appears to be a daytime/nighttime division between the two devices, Flud founder Bobby Ghoshal said the number of average articles users read per session dropped since the company's iPhone app came out, But that's a good thing for Flud, said Ghoshal, because it reflects the fact that many iPhone owners are using the app during the day to bookmark articles they want to read later and then returning at night to read them on iPads, And as a result, sessions per user is on the rise, he said..

Ultimately, the dominance of the iPhone during the day makes a lot of sense. After all, the workday is filled with small moments of what Read It Later, a service that helps people identify and save articles to read when it's more convenient, calls "whitespace." It is during these moments between tasks and locations that people reach for their phone," Read It Later wrote in a blog post last month. "These are perfect times to knock an item or two off of your reading list.". But iPad users clearly want to save their reading for what Read It Later calls "personal prime time," the hours between dinner and bedtime. "Work is done, dinner is resting in your belly, and there is nothing left to do but put your feet up and relax," the blog post continued.

So what does it all mean?, Mobile devices allow us to read what we want when we can, With the iPhone, it's easier than ever to blast through a couple of articles on the bus, or while waiting for coffee, The iPad, on the other hand, offers a compelling experience of sitting back on the couch and catching up, As Read It Later put it, "Readers want to consume content in a comfortable place, on their uag plyo iphone 8 / 7 tough protective case - crimson red own time, and mobile devices are making it possible for readers to take control.", When the sun goes down, that's when the iPad gets busy for folks with news readers, The iPhone? It's more of a daytime habit, If you're building an app for both devices, heed the lesson..

When Zite's Mike Klaas examines usage data for his company's news aggregation app, something very interesting pops out: he can pretty much paint a picture of how his users are spending their days. The upshot? People use Zite on their iPhones pretty much any time they have a few spare minutes during the workday and when they're in bed late at night. But in the evening, they settle in on their iPads for longer, more relaxed stretches of time. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy, which we encourage you to read. Discussion threads can be closed at any time at our discretion.